Cognitive Dissonance in Business: The Peril of Ignoring the Inconvenient Truth
Quick decision-making and steadfast leadership are often praised in today’s dynamic business landscape. But what happens when data, feedback, or market trends challenge long-held beliefs? The resulting tension, known as cognitive dissonance, is not simply an individual psychological phenomenon; This is a pressing concern for businesses and can profoundly impact organisational results. Compared to the…